Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
Text or Call:

Latest Reviews

Cust Photo
robert zygowicz
very good with people, friendly well informed, willing to answer all questions about bikes and services provided at your shop. (Employee: Andy Panzer)
Cust Photo
Joseph Falash
I was every satisfied with visit. The friendly staff was very helpful.
Cust Photo
Kevin Voeltzke
Thank you Bull Falls Team getting me into my 2021 Street Glide. This is my second bike purchase at Bull Fall HD and with Matt, Jose and Joe personally. You guys always go the extra mile to answer my questions, keep me relaxed, comfortable and exceeded my expectations. Thanks Chris in parts helping set up my winter project. Keep them 2-wheels rollin' -Kevin (Employee: Matt Van Tassel, Jose Hunt, Chris Nollenberg, Joe LaFortune)
Cust Photo
Richard Bierman
We always enjoy our visits to the merch area. All of the sales people are very friendly and helpful.
Cust Photo
Ian Kellman
The girl who i worked with was great. Friendly. Helpful. She introduced herself as D it was a great experience.
Cust Photo
Craig Tritz
Bull Falls HD. Hats off to Dwayne and Scott for all of their assistance this weekend. My 16 year old son and I had an awesome experience with your new riders course, this also gave us a weekend to just us which doesn't happen much with teenage kids. Thank you very much.
Cust Photo
Shennon Richter
I was lucky enough to get Matt as my sales person. He did an outstanding job in helping me chose a Harley. There was no pressure, answered all my questions and made it a fun experience. He was there throughout the whole process. Will definitely be buying my next Harley thru Matt. (Employee: Matt Van Tassel)
Cust Photo
Dan Fahey
Walked in with a gift card for a hat or tshirt -drove out on my first Harley. Honest no B.S. approach by Matt made the sale. And bought boots with the gift card.. (Employee: Matt Van Tassel)
Cust Photo
Shennon Richter
I cant pick out just one team member. They all were extremely helpful and friendly. I had great experiences in all departments. Everyone there is extremely knowledgeable in what they do. Guaranteed to do all my business with Bull Falls.
Cust Photo
Chad Kloth
awesome to work with (Employee: Matt Van Tassel)

Upcoming Events

» View Full Event Calendar

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

Contact Us


Store Hours

Sunday - 
Monday - 
Tuesday - 
Wednesday - 
Thursday - 
Friday - 
Saturday - 


Best of Marathon County 2020 - Motorcycle Dealer