Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Jeff Meyer
3/16/2024
Picked up my new Hydra-Glide Revival on March 13. Dustin was my primary point of contact and he did great job handling my out-of-state purchase. The pick-up went smoothly thanks to Dustin and the rest of the team (Ryan, Jose, Adelle, DMC, Riley, and Morgana). They made me feel welcome and patiently answered all my questions. Thanks to all. (Employee: Dustin Perry)
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Blane Tom
3/10/2024
They were very pleasant and extremely knowledgeable when working with a first time Harley buyer. Thank you for all the support tat afternoon. It made the purchase so pleasing.
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tim paschall
3/8/2024
All the folks at Bull Falls Harley-Davidson and just great to work with. You can't go wrong choosing thier motorcycles they have great prices all around. The sales team will do thier best to get you your dream motorcycle after that the finance team does thier best to get you financed. Thank you to all the wonderful people who worked with me (Employee: Jose Hunt, Ryan Ryan, Dustin Perry, Marcus m, Adelle Paul)
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Gary Holt
3/3/2024
First dealership I stopped at Just To Look and right away found the bike I wanted. Bought it and rode it home the day after my 72nd birthday.
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Travis Wanless
2/22/2024
Emi was great to work with. She was patient while mulled over several bikes before I finally settled on the CVO ST. (Employee: Emi Engle)
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Brian Ramm
2/19/2024
Great customer service. Super friendly. Got me everything I needed. (Employee: Emi Engle, Joe LaFortune, Jose Hunt)
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Brendt Sull
2/12/2024
I'd give ya 10 stars if I could. Answered everything and made sure I knew what I was doing with all the bells and whistles on my new bike. Thanks again.
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Brendt Sull
2/12/2024
I'd give ya 10 stars if I could. Answered everything and made sure I knew what I was doing with all the bells and whistles on my new bike. Thanks again. (Employee: Emi Engle)
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Larry Dassow
2/4/2024
Highly recommended, James and Joe went out and beyond to help me get my bike. Very friendly and made me feel like i was part of the Bull Falls Harley Davidson family. The whole process was an amazing experience. Great job BFHD team. I will definitely send people your way if someone is looking for a new Harley. Thank you again for everything you done to make buying a different Harley a great experience, Larry & Ellie Dassow
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Mike Loos
2/1/2024
Lots of knowledge and a pleasant to talk to. I look forward to does business whit her in the future. (Employee: Emi Engle)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer