Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Dennis Puzz
9/25/2024
Worked with me expertly and efficiently. Couldnt ask for a better experience. (Employee: Dustin Perry)
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Kevin Linden
9/15/2024
Great service from everyone, sales/service/parts/apparel
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Keith Gollon
9/2/2024
I recently purchased a 2024 Road glide from Bull Falls HD i was in the store a numerous times and talked with multiple individuals. Every time no matter who it was my questions were answered and I was treated very well even after repeat visits. I felt the whole staff was very courteous and catering to my needs, as well as knowledgeable about the bikes in there inventory and not! I absolutely love my bike and will definitely be a repeat buyer. Fantastic experience Keep it up! Keith (Employee: Christian deJong, Dustin Perry, Emi Engle, Jose Hunt)
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Mark Partridge
8/25/2024
I recently purchased a 2024 Tri-glide and had an unfortunate, unforeseeable problem and had to have it towed to my house, right after leaving the dealership. They promptly arranged to have it picked up, put me at the top of the list and had it delivered home the same day. The problem was a fuel connection INSIDE the fuel tank. Great group of people. (Employee: Christian deJong, Joe LaFortune, Emi Engle)
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Wayne Slagoski
8/22/2024
Bull Falls team is awesome, easy to work with.
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Randy Chellberg
8/16/2024
Joe and everyone there made my purchase an absolute pleasure . (Employee: Joe LaFortune)
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Rob Kelly
7/14/2024
Great job work hard sells her ass off great knowledge for products (Employee: Emi Engle)
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Ty Strehlow
6/23/2024
Ryan and Bull Falls HD did an awesome job in making it feel welcome to the dealership and was able to get us on a bike. Overall great dealer. Would recommend!
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david cole
6/22/2024
With ageing comes changes. The leg strength and balance challenges of last year continued into this year. Our ride on June 15th of this year revealed the writing was on the wall. My wife and I went directly to Bull Falls Harley Davidson. With one hour before closing we were greeted by Christian De Jong and began the search. As a brand new 2024 model was beyond our budget we proceeded to used choices. There were 2 gotta haves, black and chrome, Vance and Hines, as always. Surprisingly, out of the 4 choices, that criteria was met. The trike was striking, but, still a bit beyond budget. With such an important decision I searched other options exhaustingly and narrowed it down to 3 others I wanted to see. Christian followed up with me on the next business day 2 days later. I expressed my situation and other choices. He managed to match a price of another dealer for same year trike and 'gotta' haves. Christian offered some good points against my 2 other choices and was very persistent in a pleasant way. Christian simply asked me to stop back in on my way to take a look at another trike many miles away. Because of Christians determination and personable manner, we did just that. Upon arriving Christian now had us within our budget, on a very fair deal. Christian provided much appreciated facts and information as well, and after many cups of coffee and hours, we rode home on that Ultra Glide. I guess it was meant to be. Had it not been for Christian I am not sure which other option I would have chosen. I wish to sincerely thank this fine young man. He saved me a lot of time and made what was turning into a head spin fiasco easy. Thankyou Christian.
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Tracie Rajek
6/14/2024
I cant express how thankful I am for the quick response from the Service Team! My Softail developed an oil leak I couldnt find. Riley got me in the next day and the team was able to fix the problem. But it doesnt stop thereRiley actually listened to me while I talked his ear off. He knew I was about to embark on a cross country journey and he made sure my bike was ready and in good operating condition, including much needed tires and a burnt out turn signal bulb. Thank you for helping me get back on my healing journey! (Employee: Riley Moscherosch)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer