Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Abbie Kamke
Andy helped me get the perfect bike for me! I love it!
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Stacy Buhler
Our experience was wonderful! Friendly service!! Got us ready to roll in no time! (Employee: Matt Van Tassel)
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Ronald Johnson
Thanks for all the help!
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Thomas Franks
Very helpful and friendly. (Employee: Andy Panzer)
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Tony Hericks
Matt made my decision very easy with his excellent no pressure sales tactics. He spoke to my wife and I as if we had all been friends for years and made us feel right at home. The entire staff at Bull Falls HD was very helpful and extremely courteous. I give the entire dealership 5 stars and would purchase again fron Bull Falls HD. (Employee: Matt Van Tassel)
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robert zygowicz
your the man, very helpful. Everyone there was willing to go out of there way to be friendly and answer any questions. great bunch. (Employee: Andy Panzer)
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Jordan Langmayer
Cant express how happy I am with this bike! It has reawakened my love of riding. I cant wait to put more miles on her!! Thanks again!! (Employee: Andy Panzer)
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Larry r. Tesmer
Really new her job great person
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David Kummerow
I recently purchased a helmet and head set from Bull Falls. The team was extremely knowledgeable and friendly. They were able to answer all my questions and help me find exactly what I was looking for. I will continue to use them in the future for all my motorcycling needs. (Employee: Al Wildenberg, Pookie Rosa, Dylan Worzalla)
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Mark Stahl
I was looking for a better windshield for my '17 Ultra. Al was friendly, super helpful, and answered all of my questions. I left with a new Klockwerks and have been very satisfied with it thus far. (Employee: Al Wildenberg)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer