Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Robert Thrasher
I always feel like family when I'm here weather in buying ,just looking at new apparel or have questions about something I want to do to my FLHX
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Dereck Sirianni
Trucker is awesome, he was able to assist me with the purchase of my first Harley and he made sure the experience was great! He answered all my questions and was very knowledgeable! Im definitely a customer for life! Thanks Trucker! (Employee: Trucker Giese)
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Thomas Belongia
I am writing you today say that you have one hell of an employee. I have purchased different luxury cars in my life from BMW to land rover and none of them has ever taken as much time and patience as I experienced with Andy. I had a feeling of what I wanted but not the knowledge or experience to verbalize it. Andy spent a day with me riding around and comparing different style Harleys. I think I must have tried about every bike you have. He has the knowledge and skill to guide me thru the difference and in the end after about 8 hours of riding over 2 days he found me the perfect bike! He search around and found a new one instead of the 2 year old used one I did ride. Andy made this process a smooth and fun experience. He never rushed me or pushed me into something I didn't want or need. He just help me to feel comfortable and welcome in the store and on the road. He is the number 1 reason I purchased today. I hope you know what an all star guy you have working for you. Sincerely grateful new lifelong customer. (Employee: Andy Panzer)
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Charles Martin
We recently purchased a Trike from Bull Falls and had exceptional service from Andy. He was extremely helpful and a pleasure to work with! Our entire experience at Bull Falls was very positive. (Employee: Andy Panzer)
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Bill Procknow
helpful staff they know what there doing
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Excellent assistance from a young lady in the clothing department! I like these boots.
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Ed Alpizar
Bought a helmet for the wife and Cora was so helpful. It was a nice, quick purchase. (Employee: Cora Glass)
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Amanda Graumann
I could not be happier! Everytime I come in Sara is there greeting us with a smile! She is very knowledgeable of the products and let's us know about warranty or specials that may be going on! She isn't like a typical sales person over your shoulder but she's there if you need something. She explained the rider rewards program and showed us how to check our points. Like I said she is very knowledgeable of her job and as long as she is there I will definitely be doing more shopping with Bull Falls! (Employee: Sara Etten)
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Alison Schroedel
Andy is the best employee at Bull falls!he made the experience so fun, and was very helpful. I will forever keep going back to Andy for any of our Harley needs! (Employee: Andy Panzer)
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Tonya Norton
Sara is absolutely amazing. Always friendly always goes out of her way to help us when we come in. Keeps us up with our rewards and points. All around amazing beautiful friendly person. Husband couldnt find boots because of small feet and she got him what he wanted. Thanks hun. Very happy with our service... (Employee: Sara Etten)

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer