Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
Text or Call:

Latest Reviews

Cust Photo
Joey Hetzel
3/26/2023
My first time in here since it became Bull Falls, just came to browse. All associates were friendly but not pushy, and Pookie (I think?) pointed me to a great sale deal on some shoes I was on the fence about buying at regular price. She was great! I will definitely be back this summer for some add on goodies for my Fat Boy (Employee: Pookie Rosa)
Cust Photo
Robert West
3/22/2023
In the purchase of the Road Glide 3, it was a seemless process. Communications, knowledge, and attention to detail was exemplary. (Employee: Joe LaFortune, Jose Hunt)
Cust Photo
Robin DeLonay
3/18/2023
Thanks for helping make this happen for me. Cant wait for real riding weather, and the delivery of my new bike. Thank you for all your patience as Made my decision. (Employee: Emi Engle, Joe LaFortune, Jose Hunt, Riley Moscherosch)
Cust Photo
Kevin Linden
3/17/2023
Thanks Matt for helping me find the bike I've been looking for for over a year. You answered all of my questions and were very relatable and responsive. Shout out to you and the rest of the Bull Falls family. I had an excellent experience with all of you! (Employee: Matt Van Tassel)
Cust Photo
Michael Juedes
3/14/2023
I was in the area of Bull Falls H-D and stopped in to see some of the 120th Anniversary models. I was looking at the new Breakout 117 when Emi approached and asked if I had any questions? I actually did, as I had noticed that the 117 engine had four spark plugs, yet was a two jug engine. Emi pulled in another team member and we had an interesting discussion and I learned a few things about what Harley engineering had doing to improve their engines. Emi was out out going, polite and helpful! Thank you Emi! (Employee: Emi Engle)
Cust Photo
Michael Juedes
3/14/2023
I was in the area of Bull Falls H-D and stopped in to see some of the 120th Anniversary models. I was looking at the new Breakout 117 when Emi approached and asked if I had any questions? I actually did, as I had noticed that the 117 engine had four spark plugs, yet was a two jug engine. Emi pulled in another team member and we had an interesting discussion and I learned a few things about what Harley engineering had doing to improve their engines. Emi was out out going, polite and helpful! Thank you Emi! (Employee: Emi Engle)
Cust Photo
Frank Ballard
3/14/2023
Made the trip from MN to purchase my 08 road king, and everything from the introductions with the awesome people, feeling like they genuinely care about their customers, the amazing showroom, the dealer tour, to the train horn and announcement. They are second to none. Kind of a shame I don't live closer, it would be awesome to have them as my home dealership. A huge thank you guys for everything! (Employee: Dustin Perry, Jose Hunt, Kiel Morgan, Pookie Rosa)
Cust Photo
Marshal Stoner
3/12/2023
Dustin did a very great job at welcoming me in and showing me everything that Harley had to offer. (Employee: Dustin Perry)
Cust Photo
Jayme White
3/4/2023
These guys rock. I am absolutely impressed with all aspects of my purchase and the follow up these gents provided. Been to many shops from Maine to here and these folks are on point!!! Thanks so much. (Employee: Joe LaFortune, Marcus m, Riley Moscherosch)
Cust Photo
Eric Hermann
3/4/2023
Thank you for working with Kristin and I picking out or bike and making the deal work. Definitely coming back for our next bike (Employee: Dustin Perry)

Upcoming Events

» View Full Event Calendar

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

Contact Us


 
Fax:

Store Hours

Sunday - 
Monday - 
Tuesday 
Wednesday 
Thursday - 
Friday - 
Saturday - 

Connect

Best of Marathon County 2020 - Motorcycle Dealer