Bull Falls Harley-Davidson in Rothschild, WI

Latest Reviews

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Jake Stowell
Had a great time working with Zac on up grading my wife to a bigger bike. They gave us a great deal on trade value and price on the bike we purchased. (Employee: Zac Jones)
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Don Peters
Joe always stops to say Hi and ask if I am ready to trade. Connor listens to what I have to say about the requested service and then delivers on time. I don't know my mechanic. My bike comes back better than when it went in. (Employee: Connor Putnam, Joe LaFortune)
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John Strand
When I checked out the dealership to look for a new ride to fit the next faze of my life the Bull Falls team did a pro job to make it happen, from Pookie getting to know her and what the new dealership was about and what bike would be a good fit for me to Joe taking care of all the complexities of paperwork and delivery when promised and last but not least Connor with his help installing accessories to the 1K service. You all work well as a team. Thanks everyone, dont change and youll do well. (Employee: Pookie Rosa, Joe LaFortune, Connor Putnam)
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Wayne Akey
Ronzo is the best detail man ever. There's been times when I went to pick up my bike and wasn't sure it was mine at first. He can make a so so bike look amazingly awesome. (Employee: Ronzo The Amazing)
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Susan Upward
Service was great explained everything. The only thing I would change is maybe some better chairs to sit on when waiting. I knew I had to wait 3 hours which was fine for the service I had done but to have a couch recliner. You all were great and wish you well on your business Susie upward
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Dustin Peterson
Zac was great working with me on getting a windshield to work with some help from the service department and Duane. It wasn't going to work with the bar set up I had but they snuck me in rocked the bars a bit and got it to work. Going above and beyond to help make it work is appreciated. I am happier the more I stop by and visit since my purchase in July. (Employee: Zac Schneider)
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Brian Housley
We were impressed with the store, and all of the attention from Adelle! (Employee: Adelle Paul)
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Chris Horak
. I recently bought a Harley ring for my girlfriend. Not knowing her exact ring size, Halley checked the inventory to make sure I could exchange the ring for a different size, if needed. I then bought what I thought was the correct size. Wrong. I went back the following day and made a near effortless exchange. Awesome help purchasing and great customer experience at Bull Falls Harley Davidson!
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Paul Rozak
I enjoyed working with all three employees- they were patient, understanding, friendly, professional, and very helpful without the use of pressure tactics. After inquiring the availability of a Tri-Glide, Wally returned that next morning with an email video about my inquiry. 23 days later - I rode home on a 2019 Tri-Glide, very pleased with the Trike and the people associated with the Bull Falls HD Dealership. PS If you are accustomed to riding a bike for the past 52+ years and concerned about the transition to a trike - I understand and would encourage you to look for a 2019 H-D Trike - my transition has gone well! (Employee: Wally Ladwig, Jose Hunt, Joe LaFortune)
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Mike Benda
Zac in sales took good care of me with my recent purchase of a new Harley, everyone there super friendly - Joe - Jose- Zac in parts all made it a good experience!! Thanks Bull Falls HD (Employee: Zac Jones)

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Store Hours

Tuesday - Friday9am - 6pm
Saturday9am - 4pm
Sunday - MondayGone Riding