Bull Falls Harley-Davidson in Rothschild, WI

Latest Reviews

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Rick C
Talked to Erik, owner about my bike, this last Saturday night and he is a very good listener and just focused on my concerns and our conversation and we came up with a plan in spring to get my bike fixed up, and I wanna thank him, his wife and everyone who put together the great vip party on Saturday night, food, drinks and band was great, also the runway with their clothing line , idk who I talked to in parts, they were helpful to with my questions thanks again to everyone at bull falls Hd Ive heard a lot of good things about their service dept, so I will be taking by bike in this spring
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frank biesel
Jose has always put the customer first. He makes sure that the bike you buy is the one best suited for you. He doesn't try to get you buy a bike that isn't selling that great . He's honest, respectful and patient. I'd like to add a personal comment now.. your policy of not accepting checks for purchases is going to cost you profits in the future . I've hesitated to make a purchase bigger that thirty dollars at your dealership because of this policy. what are you going to do during xmas sales and a customer wants to spent $500 on a coat or part and you turn down his check' he'll end up going to Northwoods Harley or Fondulac Harley where they take checks. Remember you're not in GreenBay any more. (Employee: Jose Hunt)
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Denise Pufall
I really enjoy shopping and taking with Adelle. She is so personable. A breath of fresh air in customer service. She enjoys her job and you can tell. Thanks for being great. She is an asset to the company. (Employee: Adelle Paul)
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Dave Rochon
It was our first trip back since the changeover and remodeling. The place looks great with plenty of selection of new and used bikes. The entire staff was great.
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Carol Vitton
Adelle is helpful, uplifting, and great to deal with! (Employee: Adelle Paul)
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Robin Mittelsteadt
Kelly went out of her way to help me find just what I was looking for. And even wrapped it. Awesome customer service.
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Jason Van Erem
Had a great experience walking around the new dealership
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Brian Britz
Very courteous and very helpful in parts and sales with a great supply of parts on hand.I definitely will consider you dealer ship on my next purchase. Keep up the great job Bull Falls Harley.
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Sherri Heather
I purchased a gift for my girlfriend's birthday at Bull Falls Harley-Davidson. I was looking for the perfect gift and found it. She is new to motorcycle riding so I wanted to get her something that would be fun and useful. I found the perfect headband for her and she LOVED it! I think the new store is on the right track to appreciating their customers and keeping the interest going in the Central Wisconsin area. I am originally from the Appleton area and was involved in the chapter, etc. I hope that your staff can help this area grow in it's interest of HD and the motorcycle hobby as a whole. Keep up the great work!
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Randall Ambrosius
I have to void feed back due to having a family member working at the company

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Store Hours

Tuesday - Friday9am - 6pm
Saturday9am - 4pm
Sunday - MondayGone Riding