Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Travis Wanless
2/22/2024
Emi was great to work with. She was patient while mulled over several bikes before I finally settled on the CVO ST. (Employee: Emi Engle)
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Brian Ramm
2/19/2024
Great customer service. Super friendly. Got me everything I needed. (Employee: Emi Engle, Joe LaFortune, Jose Hunt)
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Brendt Sull
2/12/2024
I'd give ya 10 stars if I could. Answered everything and made sure I knew what I was doing with all the bells and whistles on my new bike. Thanks again.
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Brendt Sull
2/12/2024
I'd give ya 10 stars if I could. Answered everything and made sure I knew what I was doing with all the bells and whistles on my new bike. Thanks again. (Employee: Emi Engle)
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Larry Dassow
2/4/2024
Highly recommended, James and Joe went out and beyond to help me get my bike. Very friendly and made me feel like i was part of the Bull Falls Harley Davidson family. The whole process was an amazing experience. Great job BFHD team. I will definitely send people your way if someone is looking for a new Harley. Thank you again for everything you done to make buying a different Harley a great experience, Larry & Ellie Dassow
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Mike Loos
2/1/2024
Lots of knowledge and a pleasant to talk to. I look forward to does business whit her in the future. (Employee: Emi Engle)
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Andrea Riley
1/19/2024
Made sure i was comfortable with all the gadgets (Employee: Emi Engle)
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Coy Koehler
1/15/2024
I was a first time buyer, and the sales department was excellent in guiding me and answering any questions/concerns that I had. It was a great experience for me. Props to Ryan, sales associate, for being cool and helpful. -Coy
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Wes Hebert
12/28/2023
Everyone was very knowledgeable and friendly
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Tracy Perrine
12/26/2023
Just want to give a shout out to Emi and Cora. Even though I am probably old enough to be their mother, they were fabulous and never made me feel too old to want a bike. Everyone was so nice, but these two ladies shined Love you all!!! (Employee: Emi Engle, Cora Glass)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer