Bull Falls Harley-Davidson in Rothschild, WI

Latest Reviews

Cust Photo
Jeremiah Stebbins
1/25/2020
Awesome people, very friendly and helpful. Very knowledgeable. (Employee: Wally Ladwig, Jose Hunt, Adelle Paul)
Cust Photo
Loren Rehbein
1/20/2020
Did a great job getting me in my new dayna
Cust Photo
Chad Huff
1/6/2020
My wife and I ordered a hoodie that was placed on back order. Both these ladies took the time to assist with the complicated refund. (Employee: Pookie Rosa, Halley Livermore)
Cust Photo
Dan Garner
12/23/2019
i love new look and continuing improvements. the customer service is better then i ever remember from the Wausau location. i love the idea of the flash sales, it keeps customers interested in visiting the dealership, even during non riding season. i've spent more time and money at Bull Falls HD, in the last few months, then i have in the last few years under HD of Wausau. thank you making the Wausau dealership a place to be proud of.
Cust Photo
Mike Blank
12/21/2019
Pretty cool when a guy volunteers to drop off a part on his way home from work (Employee: Connor Putnam)
Cust Photo
Stacy Smith
12/19/2019
Very nice and helpful at checkout... (Employee: Adelle Paul)
Cust Photo
Jeffery Smail
12/17/2019
Its a fun place to visit and everyone was very helpful
Cust Photo
Tommy Loos
12/9/2019
My visit was great. Halley was very helpful and had a lot of knowledge of the products (Employee: Halley Livermore)
Cust Photo
Michael Daninger
11/24/2019
Thanks to Scott and Mike, Was able to give a listen to my bikes new sound today!! Was totally pleased with both you guys!! Thanks Again love the way the came out of the Tabs!! (Employee: Scott Klawitter)
Cust Photo
Michael Daninger
11/24/2019
Thanks to Scott and Mike, Was able to give a listen to my bikes new sound today!! Was totally pleased with both you guys!! Thanks Again love the way the came out of the Tabs!! (Employee: Scott Klawitter)

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

Contact Us


 

Store Hours

Tuesday - Friday9am - 6pm
Saturday9am - 4pm
Sunday - MondayGone Riding

Connect