Bull Falls Harley-Davidson in Rothschild, WI

Latest Reviews

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Jason Van Erem
10/16/2019
Had a great experience walking around the new dealership
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Brian Britz
10/16/2019
Very courteous and very helpful in parts and sales with a great supply of parts on hand.I definitely will consider you dealer ship on my next purchase. Keep up the great job Bull Falls Harley.
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Sherri Heather
10/15/2019
I purchased a gift for my girlfriend's birthday at Bull Falls Harley-Davidson. I was looking for the perfect gift and found it. She is new to motorcycle riding so I wanted to get her something that would be fun and useful. I found the perfect headband for her and she LOVED it! I think the new store is on the right track to appreciating their customers and keeping the interest going in the Central Wisconsin area. I am originally from the Appleton area and was involved in the chapter, etc. I hope that your staff can help this area grow in it's interest of HD and the motorcycle hobby as a whole. Keep up the great work!
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Randall Ambrosius
10/15/2019
I have to void feed back due to having a family member working at the company
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Kevin Pankratz
10/15/2019
When I was looking at new bikes several years ago I was looking in the showroom for 15 -20 min and no one took the time to help me, there was several salesmen playing on their phones but no one took the time to even ask me if I had any questions. I went oto another dealer who treated me with respect and bought a bike from them.
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John Fust
10/12/2019
Had a great experience this past week, everyone was very helpful in getting me on my new ride. Including staying late to seal the deal. Thanks Wally Joe Jose' And the guys in service for switching out my derby cover. (Employee: Wally Ladwig)
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Jill M. Hefter
10/6/2019
Great store with many great things!!
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Andrew Hefter
10/6/2019
Great service and always willing to go out of thier way. Thank you.
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Robert Bruette
10/6/2019
Completely satisfied with the entire sales team. Thanks again Total 5 star rating (Employee: Zac Jones, Joe LaFortune)
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steve anderson
10/1/2019
Great buying experience! Every department did a awesome job friendly and informative. From the welcome upon entering to signing the papers on a new bike it could not be more enjoyable. Good luck on the new dealership! Thanks Steve

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Store Hours

Tuesday - Friday9am - 6pm
Saturday9am - 4pm
Sunday - MondayGone Riding

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