Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Richard Plach
9/22/2021
My wife bought a jacket on line. The jacket did not fit the way she wanted. The dealership had the jacket. My wife bought the new jacket. The gals started the return and shipped the old jacket back for us. Great customer service.
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Austin/Lisa Kraeger
9/22/2021
Matt and Jose were awesome to work with! We got in late and they stayed until we had everything complete! Excellent service, great first purchase/experience and we will definitely be back! The guys are fun, knowledgeable and great to work with. (Employee: Matt Van Tassel, Jose Hunt)
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Mark Macon
9/21/2021
It's amazes me how excited EVERYONE gets when you stop in for whatever you need and how helpful everyone is no matter how big or small an issue. I get treated like family when go to Bull Falls Harley-Davidson.
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Jeremi Alexander
9/21/2021
Awesome service and smiles. (Employee: Brienna Walker)
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Jeremi Alexander
9/21/2021
Awesome service and smiles. (Employee: Brienna Walker)
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Brian Furst
9/20/2021
AAA+++ service and satisfaction! I could not have dreamed of a better buying experience! (Employee: Andy Panzer, Chris Nollenberg, Jose Hunt)
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Dave Malkowski
9/19/2021
Place was awesome
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TODD HUMLEKER
9/16/2021
Always friendly and has a smile on her face. Even if I have a small issue she always tries to get it taken care of if she can and get me on my way. Would recommend the service department and Alex to everyone for their bike needs. (Employee: Alex Russell)
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Timothy Foemmel
9/15/2021
Best (Employee: Cora Glass)
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Ray Mo
9/8/2021
Got my oil change done and washed my bike I was happy

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer