Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Bob Suehring
Encountered Dylan in parts for the first time today. I had a number of totally unrelated questions. We talked cell phone holders, we talked bike rain/seat covers and more. With each iteration he patiently answered my questions, took me over to the products and even walked out with me while I checked out if one of the covers worked on my bike. I ended up buying a rain cover for the whole bike vs. just the seat. Dylan did a good job of explaining the benefits of one vs. the other. I'll be back in a matter of days for the cell phone holder (it was not in stock at that moment, but coming in later this date). He knew what he was talking about and demonstrated excellent customer service. Much appreciated. (Employee: Dylan C)
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Matt and Jose were both friendly and helpful, THANKS !!!!! (Employee: Matt Van Tassel)
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Joe Pyter
If I ever breakdown again on the road I hope its near a place like Bull Falls. You had me on the road by the next day. Thank you
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Paul Katzke
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Keith Gamage
I Stopped to Buy a Dealership pin and Inquired if they could do a Oil Change. They told me about the Stop and Drop Deal. They had my 05 Fatboy up and Running again in Less than 30 Minutes. GREAT Service.
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Heather Pardi
Adelle in Motorclothes has been absolutely phenomenal to my husband and myself! As novice riders were are absorbing her knowledge as a motorcyclist! We have not had a visit to Bull Falls HD where we havent learned something new either from Adelle or one of the other amazing staff members!! Bill Falls HD will always be our local stop for gear and advice!! (Employee: Motorclothes Associate)
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Dawn Anderson
Stopped in on June 4th while we were in the area. Was a really great experience! We try to stop at HD dealers on our travels but lately we have not been impressed with service. Bulls Falls should be super proud of Adelle and the motor clothes staff! Super fun and friendly!! Even though this dealership is 3 hrs away, we will definitely be back. Thanks again Adelle for the laughs and great experience! Dawn and David Anderson Fond du Lac, WI
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Beanca Richardson
Nick was extremely nice and easy going very helpful honest made sure all questions were answered and got us the bike we wanted thank you I recommend nick all the way
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Just purchased my first Harley from Matt at Bull Falls Harley. Super friendly guy, very knowledgeable about the bike. Would recommend him to family & friends. Thanks Matt! Also a shout out to the whole crew at Bull Falls....the dealer tour was pretty cool, your staff are all pretty friendly. Thanks for making our first Harley purchase smooth & fun! (Employee: Matt Van Tassel)
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Michelle Barth
Knowledgeable, friendly, professional, and she absolutely sparkles! Definitely connects with customers! She made my day! (Employee: Pookie Rosa)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer