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Bull Falls Harley-Davidson in Rothschild, WI

Latest Reviews

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Jennifer Benson
Its not easy to find a helmet you will love when you have a huge head. Halley helped me search and offered up suggestions; as well as found me a solution for my sunglasses always being ripped off my the wind. Adele reminded me that there are more helmets on line I can search through and to give her a call when I find one, she would be happy to answer questions and order it! (Employee: Halley Livermore, Adelle Paul)
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Karl Leder
Excellent respectful service. Parts let me use an Allen wrench to install it in parking lot and use for my road trip this weekend. Thank you
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Hank Schultz
New Management with Outstanding Service located in a newly updated building. One stop Shopping. (Employee: Chris Nollenberg)
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Andrew Scribner
We were due for our first service on our RoadKing so set up an appointment and made the couple hour ride. We were welcomed like ol friends and were made to feel right at home. Most anyone can change your oil but it takes a building full of great staff to keep us coming back. Thanks Again. Andrew
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Boyd LaPorte
Everybody that was involved did a great job. Very accommodating and were always looking to make sure I was happy with my purchase. So far, so good, no complaints. Thank you to Jose, Connor, Joe and Wally. (Employee: Wally Ladwig)
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Jerry Zehrung
Easy purchase walked in and walked out with a bike the management and crew where awesome will definitely be back (Employee: Matt Van Tassle)
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Ted Herr
Just sharing the picture of bike. Awesome purchase (Employee: Wally Ladwig)
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Ted and Carla Herr
Everyone was awesome. We left with an awesome 2017 heritage softail classic. The staff is amazing. Thanks again Wally! (Employee: Wally Ladwig)
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Adam Sawyer
Awesome staff with customer service second to none! When buying from this dealer you are treated like family and they will do anything they can to make sure you feel that way. A big shout out to Pookie for hearing me out on some issues I had and helping resolve the problems. I will definitely be coming back!
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Dallas Sousek
Wally was awesome and super helpful. I'm a new rider and this was my first buy. Wally was very helpful and listened to what i was looking for. I ended up with the perfect fit for me! He wasn't pushy and I genuienly felt he had my best interests in mind. He was kind enough to stay after close, walk me through the bike, and offer assistance should I need it. Above and beyond. If your in the market for a bike, make sure to ask for Wally at Bull Fall's HD. (Employee: Wally Ladwig)

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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