Bull Falls Harley-Davidson in Rothschild, WI

Latest Reviews

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Tracy Wickersheim
Stopped by to see about trading in my 13 Road King. Karolyn Chastain from sales met me as I came in and was awesome at helping me find a bike that perfect for me. Her knowledge of the stock and matching it to my needs was awesome, her and some of the other staff stayed after hours just to make sure I had everything in line to pick up my new cycle the next day. You have one very happy customer at this point.
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Robert Kimball
Completely satisfied with service all sales people were very helpful. We cant home with a new bike. All the way to New York State
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Dan Wayda
Jose handled our transaction in a VERY professional manner. We are looking forward to continuing our association with this HD location and the new owners. (Employee: Jose Hunt)
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Dave Chappell
Thanks Again For Your Great Service - You Guys Get A 6 Star Rating
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Ronald Sparks
Love shopping at bull falls any time I walk I feel like part of the family you guys are awsome keep it up
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Carleen Eckardt
Went in this store first time July 3, 2019, To buy a helmet, Adelle was so helpful got us one from another store had to pic up on July 5. Was looking around and left with a 2016 Harley. Zac was overlly helpful on this purchase we couldn't leave without it. Very friendly and helpful people at this store. Have been back a couple of times and Adelle helped me order a new arrival Jacket I saw in another store.Love the people and the store!!!!!
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Eileen Fox
Thank you so very much to Kelly Putman. In March, she helped me pick out and order my boyfriend a Black Dress Shirt. He didn't own one. Lol. She picked out the perfect shirt and size. He looks amazing in it and loves it. She also helped me with my new Pink HD shirt. She is always so helpful and knows just what will look good on someone. Thank you Kelly!!
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Michael Daninger
Adelle was Awesome help this morning helping me find my jacket! Thanks to all of you at Bull Falls Harley!!
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Ben Salber
Came in looking at a 2016 street glide and walked out with a 2019 street glide special. Wally was fantastic walking me through all the options available. (Employee: Wally Ladwig)
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Randy Hoenisch
I dealt with a couple of people, and just didnt get a feeling that I was welcomed at the shop. Maybe its just a matter of adjusting to the new staff. I guess just Ill have to see how it goes the next time Im stop in.

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Store Hours

Tuesday - Friday9am - 6pm
Saturday9am - 4pm
Sunday - MondayGone Riding