Bull Falls Harley-Davidson in Rothschild, WI

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Latest Reviews

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chris nelson
bull falls is an awesome place to be, lots of bikes and everyone there is so nice, wally worked with me for a few months and found me an awesome bike (Employee: Wally Ladwig)
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Matthew Kollath
Fair Price, Great Staff, the experience was very simple. Thank You (Employee: Matt Van Tassle)
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Roger Wix
Matt from Service helped me with the purchase of luggage for on top of my tour pack. He was very friendly and it was a good purchase.
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Sheryl Joosten
Great conversation on custom paint jobs. Looking forward to dealing with this dealership! (Employee: Adelle Paul)
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Jennifer Benson
Our experience with Matt and Bull Falls HD was excellent! Matt listened to what we were looking for and showed us many bikes, answering all our questions on models, touring packages, and best bike for our purpose. We ended up buying a beautiful bike and absolutely love it! Can't wait for the season to start! Thank you Matt, Joe, Jose and Bull Falls HD!! (Employee: Matt Van Tassle, Joe LaFortune, Jose Hunt)
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Randee Block
Loved buying a bike from Wally. No pushy sales just helped me get the right bike for me .
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Eric Schultz
Chris is amazing at what he does! You need anything and he is more than willing to help and is very knowledgeable! (Employee: Chris Nollenberg)
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Brad Engle
Halley was very helpful with my phone order. She listen to my request, made sure the jacket was in stock, the correct model, size and in good shape and advised me of the price and shipping costs. I received the jacket in 2 days and saw that she took care to package it so it would not be damaged. Halley forwarded me the receipt and tracking number shortly after the call. Very pleasant. Thank you Halley! (Employee: Halley Livermore)
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Michael Daninger
Its been all great!!! The way they work with you! (Employee: Connor Putnam)
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Wally was great to work with during the purchase of my bike. (Employee: Wally Ladwig)

Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Store Hours

Tuesday - Friday9am - 6pm
Saturday9am - 4pm
Sunday - MondayGone Riding