Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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David Pochinski
1/27/2022
They help you out for what your looking for (Employee: Motorclothes Associate, Pookie Rosa)
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David Pochinski
1/27/2022
Great people and get it done
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RC Schroeder
1/24/2022
Matt went out of his way to help me out! Very professional customer service. I would recommend you spend some time with him, he will help you find exactly what you want. Parts and service at Bull Falls were great as well. (Employee: Matt Van Tassel)
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Richard Steffensen
1/17/2022
I have found the staff at Bull Falls to be both friendly as well as extremely helpful. Their expertise has helped me make some wise decisions and I have found I can trust their input. The service department did an exceptional job on my 10,000 mile service and the bike was returned to me running the best it ever has! I'm looking forward to getting my 15,000 mile service this spring so I'll be ready for a season of riding and my annual run to Sturgis. If you're looking for a dealership, look no further than Bull Falls!!!
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Richard Steffensen
1/17/2022
I have found the staff at Bull Falls to be both extremely friendly as well as helpful. Their expertise has helped me out numerous times! The work that the service dept did on my 10,000 mile service was exceptional and my bike ran better than it ever had before. I'm looking forward to my 15,000 mile service this spring so I'll be ready for my annual trip to Sturgis as well as a season of riding. If you're looking for a dealership I highly recommend Bull Falls!!!
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Justin Stansky
1/16/2022
Awesome customer service and great people that answered my questions and helped me find my first street glide !!!!!! Thanks guys (Employee: Matt Van Tassel, Jose Hunt)
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Jason Staszak
1/5/2022
I had a really good experience in the store every body was really nice
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Peggy Murphy
1/3/2022
Actually EVERYONE in your store is amazing. (BTWI think the word amazing is overused but I couldnt think of any other word to describe the service I get at your store). I have been in there a few times to purchase items both for myself and gifts for other people. I have ordered clothes on line too. Each one of my visits to your store or communication via phone has been met with nothing but professionalism, kindness, and the willing to go above and beyond! That isnt something you see much in todays world. First Class all the way! (Employee: Motorclothes Associate)
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Ken Anderson
1/3/2022
Pookie was filling in at clothing and was entertaining as always. Cora checked me out for my purchase. We were just a group of guys checking out another dealer. We had a fun day. Nice bike inventory on hand. (Employee: Pookie Rosa, Cora Glass)
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Ted Aarrestad
12/31/2021
excellent customer relations (Employee: Cora Glass)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer