Bull Falls Harley-Davidson in Rothschild, WI

Latest Reviews

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janet bechard
Adelle is awesome and I like your attitude. I did have an issue cause I have to gift cards and she said there was nothing on them. I had bought them with the old owners and was very disappointed in that. other was great service. (Employee: Adelle Paul)
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Mike Kressel
Excellent customer service. (Employee: Riley Moscherosch)
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Al Greasby
Riley and the Service Department did an outstanding job of fitting my crashed bike into their schedule to complete an estimate. That then resulted in a quicker approval by insurance company which has allowed Bull Falls to order parts and speed up the final repairs to my bike. Thank you for your help. (Employee: Riley Moscherosch)
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Jacob Sampson
My Nightster broke down when merging onto the freeway in Weston, and I was thinking it would be a major issue. I called Bull Falls just to see if they could take a look at my bike within the next week/two, originally planning to get roadside assistance through my Progressive Insurance. The service member I spoke with instead personally came to where I broke down with a tow and brought my bike to Bull Falls, no charge. It turned out the issue was minor, and upon picking it up, the service department noticed another issue. They fixed that issue within about 5 minutes, again no charge, and I was still on my way that day. Thanks so much guys!!
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Jerry Sommers
PLEASE FORWARD THIS NOTE TO YOUR SERVICE DEPARTMENT. A complete service was done on my trike last week. I just wanted to let you all know that your service was outstanding. The minute I got on my trike to head home, the performance of the shifting was much smoother, brakes were outstanding, & neutral position was easy to find. Compliments go to the technician that worked on my Trike, & also for his time explaining exactly what would be done to the rocker boxes & why it was needed. I would recommend your service department to anyone. Thanks again, & I thought I was on a new Trike! Jerry Sommers (Employee: Mike Juszczak)
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Clint Berry
Very helpful in helping me purchase my bike. (Employee: Matt Van Tassle)
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Sharon Kotschi
Fun and friendly.
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Charles Ball
staff have always been helpful. Answer questions and friendly conversation. (Employee: Chris Nollenberg)
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Christopher Strupp
She loved my beard (Employee: Adelle Paul)
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Tammy Swikert
These individuals are amazing. They do whatever they can to make sure you get exactly what you need. They all go above the normal Customer Base Service you get elsewhere. (Employee: Adelle Paul, Connor Putnam, Halley Livermore, Pookie Rosa, Riley Moscherosch)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Store Hours

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Best of Marathon County 2020 - Motorcycle Dealer