Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Kyle Strey
Brought my bike home Saturday and I love the bike and the gear that I had bought with it. (Employee: Matt Van Tassel)
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Kevin Schultz
I bought my harley 2 months ago It is my first bike. Don't know anything about Harley's They went through it top to bottom Fixed everything that was wrong And made it safe for me and my wife I will always take it to bull falls for service (Employee: Jesse The Man in the Back, Alex Russell)
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Jeff Kraemer
Andy is awesome!! Has a great personality and did very well explaining everything about the bike! This was my first Harley purchase and Andy made everything so easy! Thank you for all the help Andy (Employee: Andy Panzer)
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Mackenzie Mulroy
This was my first time being in the Bull Falls location and I definitely will be back. All the employees were exceptional. Very friendly and did a great job helping me locate my purchase. Mrs. Etten stated she was new at this location and knew alot of information about the products and services that you offer. She was great to work with and deserves recognition for a job wel done. Thanks again and best wishes.
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Deanna, was great helping me select a new leather jacket. I had decided on one jacket, but she insisted that I try it on with the included hoodie. It turned out that the jacket was too small so I was able to select another jacket that did fit correctly. (Employee: Deanna Thompson)
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Janet Curin
I was in to purchase several items... Jacket, boots, helmet, etc and Kayla was a huge help! She was very knowledgeable and so helpful and patient. In fact the entire staff was great... Friendly and helpful. I'd highly recommend the Bull Falls location for all your HD needs! (Employee: kayla e)
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Anna Frisch
Andy was a huge help and he made sure our needs were met. Recommend using Andy for your buying needs! (Employee: Andy Panzer)
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David Ehlert
Great team and go above and beyond to find you what you need.
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Sean Kelly
I told him what bike I was looking for he found it and had it ready for me when I came in to see it. Showed me all the features of the bike and got it done in a timely manner great guy to work with. Answered all my questions and now I own an outstanding Harley!!! (Employee: Matt Van Tassel)
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Cas Kasco
Andy is a great sales guy! Amazing personality and very knowledgeable! Thanks Andy, I am excited to get out on my bike! (Employee: Andy Panzer)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer