Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Bryan Kriehn
5/26/2024
Very informative and knowledgeable with the hd line.he helped me decide which bike was best for me since I was stock between 2 model's. Much appreciated the experience. (Employee: Dustin Perry)
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John Napierala
5/1/2024
Great HD dealer I am always treated with professional and friendly service always great to visit ! (Employee: Barty Crowell, Carmen Dittenbrenner, Cora Glass, Dan Vogel, Dave Firkus, Dixie Kinnard, DMC C, Duane K, Dustin Perry, Emi Engle, Erik Vandervest, Jesse The Man in the Back, Joe LaFortune, Jordan Langmayer, Jose Hunt, Marcus m, Meyer Just Meyer, Morgana Mouzon, Riley Moscherosch, Ronzo The Amazing, Ryan Ryan, Seth Mathews , Tom Tom)
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michael krueger
4/29/2024
Nothing but professionalism from Dustin and Ryan in sales. They got me to the bike I wanted. Thanks guys A big 5 stars from me (Employee: Dustin Perry)
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robert wheatley
4/23/2024
Dustin many thanks for getting the ball rolling ,and setting me up with Ryan a most capable sales professional. My visit was fantastic everyone was first rate the store is a class act. Many thanks to all . Bob W.
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Stanley Brown
3/30/2024
An incredible experience all the way around. I just bought my second bike from Bull Falls and won't shop anywhere else. I've listed a few of the folks I've worked with the most but the entire team is amazing. I feel like part of the family every time I walk in the door (Employee: Emi Engle, Cora Glass, Marcus m, Jose Hunt)
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Jeff Flees
3/27/2024
Thank you
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Jeff Flees
3/27/2024
Thank you to Bull Falls Harley Davidson of Wausau for the great experience. We enjoyed working with you. Your professionalism and friendliness made us feel welcome and you are knowledgeable of your product. Thank you for working hard to make us happy and the bikes ready for the new season. (Employee: Morgana Mouzon, Erik Vandervest, Joe LaFortune, Jose Hunt)
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Jeff Flees
3/27/2024
Thank you Bull Falls Harley of Wausau . Our experience in purchasing 2 New Road Glides a very pleasant experience, your expertise and friendliness made it very enjoyable. Also, thank you for taking the time to explain the differences between our present bikes and the existing and also teaching us about the electronics was very helpful I would highly recommend this dealership.
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Jeff Flees
3/27/2024
Thank you Bull Falls Harley of Wausau . Our experience in purchasing 2 New Road Glides a very pleasant experience, your expertise and friendliness made it very enjoyable. Also, thank you for taking the time to explain the differences between our present bikes and the existing and also teaching us about the electronics was very helpful I would highly recommend this dealership.
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Dorrean Flees
3/27/2024
Very fun exciting experience. James our salesman work very hard to get us the very best deal he could. We are very pleased with our 2 New Road Glides. The complete team work together to give us a very informative and pleasant experienced. Highly recommend purchasing from them. (Employee: Joe LaFortune, Erik Vandervest, Jose Hunt, Morgana Mouzon, Jesse The Man in the Back)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer