Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Joe Perry
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Denis & Mary Degenhardt
Awesome person to deal with!! (Employee: Emi Engle)
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I live in the Milwaukee, WI area where I have 5 dealers to choose from. A close friend lives in Wausau, so we visit often, and I have had service done a couple times in the past at Bull Falls which was always great. So at the end of summer when we decided to take the leap and pursue an Anniversary Street Glide, we were disappointed that 5 dealers in our area did not have any in stock. Yet my wife took note that Bull Falls had 3, 2 new & 1 used. So we took the gamble and did the 3 hr rode trip to check them out. Long story short, the price on the used bike was fair and they gave me more for my trade than the Milwaukee area. Emi is the most enthusiastic, yet low pressure sales person I ever met. And Joe is one of the few managers, whether motorcycle or car, that is genuine and fair with pricing your trade. Thanks for the great experience. (Employee: Emi Engle, Joe LaFortune)
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Shanda Karis
Thank you again to that gentleman named Ryan who came right out to us two woman Jackyl was so happy and greatly appreciated that your team up here at bull falls was amazing and actually approached two woman and answered any questions Ms Jackyl had about those new space aged to high tech for her blood motorcycles. Than those 2 beautiful ladies in the clothing department thank you again for assisting us with our decisions on the shirts. And a big shout out to my friend Jackyl thank you again for tiara headband. It was a beautiful ride up there and it was Jackies first time up to bullfalls Harley Davidson sorry I couldnt find the two sales employee pics in the drop down but Ryan you are amazing and thank you for coming and taking our pics and posing by our bikes jackyl is riding her fat boy, and I am Riding a 05 roadking custom. Thank you again to all and everyone for the amazing experience we had with the bull falls Harley david of Wausau you guys rock see you all again soon shanda lee (Employee: Carmen Dittenbrenner, Cora Glass)
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Julie Dallman
From the moment I walked in the door, it felt like family! I was greeted and got to meet many of this wonderful staff. After losing my partner, who incidentally had brought my back to my roots, (grew up with dad having Harleys), I had come in to discuss the upcoming classes and saw the orange Freewheeler on the showroom floor. As I knew I needed to bring a trike to class, even though I had a friend that said I could use his, I couldn't get that orange Freewheeler out of my mind. It was a couple of weeks later, about a week before the class I went back and it was still there. Emi asked if I would like to sit on it. At first I said no, but couldn't resist, and when I sat on it, it felt like my man was right there with me, saying it was right. They could tell right away that I was a goner, I needed that bike to heal from the pain in my heart. So at the fine age of 62, I bought my own bike! She is MY Journey in the wind. I took the 3 wheel riding class and had such a great experience. Having only been a passenger since I was a child, I was a little rusty, but did well under their guidance. Now I ride as often as I can, and even though he's no longer with me, I ride for both of us. Life's to short not to take chances! (Employee: Barty Crowell, Dustin Perry, Emi Engle, Pookie Rosa)
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Andrew Schneider
Treated us like family. answered all our questions and made sure we had everything we needed. everyone was so helpful and nice. (Employee: Matt Van Tassel, Jose Hunt)
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Marcus Clucas
Bought this gorgeous girl from Emi. Emi was very enthusiastic about making sure. I got what I wanted. Her enthusiasm for motorcycles is great, Love the bike her name is Goldie. Everyone was very helpful. Would very much recommend bull falls. (Employee: Emi Engle)
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Robert Kelly
The hole experience was great love the bike would recommend her to all my friends and family looking for a bike (Employee: Emi Engle)
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Bull Falls knocked the entire purchase experience out of the park. THANK YOU, JON & JENNY MALY
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Tim Maiers
My wife and I came into the dealership looking at a bike and Emi greeted us with a big smile and full of energy it was an awesome experience along with the rest of the staff every person we met were upbeat and positive. After sitting on countless bikes we came home with very nice Fat Bob Thank You Emi for all the help Tim &Amy (Employee: Emi Engle)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer