Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Latest Reviews

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Bob Casey
Purchased a 2003 Anniversary Fatboy from Bull Falls HD. The team that took care of my concerns and needs were top shelf. Very comfortable and easy transaction. Would not hesitate to endorse this franchise. Thanks to all who made me feel welcome. (Employee: Matt Van Tassel, Jose Hunt, Joe LaFortune)
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Paul Gwidt
Jose was great from start to finish and helped me through the entire process. As a first time rider and owner he could not have made me feel more comfortable with the dealership, the choices I wanted to see, making time to explain/answer all of my questions. The orientation walk with the bike I purchased was thorough. Arranging for delivery and meeting the service department personnel. (Employee: Jose Hunt)
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Ryan Haffenbredl
The whole experience at Bull falls was excellent. Its a great team (Employee: Nick Krohn)
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Jay Laramy
Great experience, Matt sold me on bike after sending me a video that was very well done and explained the bikes new features. I drove 680 miles in some tough weather to get this bike but it was worth it. First class Harley dealer with all first class employees, thanks again. (Employee: Matt Van Tassel)
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Kevin Bonkoski
The whole Bull Falls team that helped me with my new bike were amazing to deal with. No pressure and answered all my questions. Definitely will keep doing business with them. (Employee: Nick Krohn, Barty Crowell, Joe LaFortune, Jose Hunt, Adelle Paul, Cora Glass)
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Scott Firkus
Ive been to bull falls before I was a Harley owner and Nick was always willing to just chat. Not as a salesman but as a friend. That means a lot. When it came time Nick was very knowledgeable and informative. This made purchasing from Bull Falls a great experience. I highly recommend Nick. (Employee: Nick Krohn)
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Keith Cole
For many years Ive wanted to relive and earlier dream to own an FLSTC. For reasons unknown I came across an opportunity to own one. The only issue was it required an 18 hour drive both ways to secure the deal. While the drive was daunting working with the professionals at Bull Falls was a true pleasure. All the team members were courteous and professional, and all clearly have a passion for customer satisfaction and the Harley brand. No matter where you live, if you are contemplating the purchase of a new or used Haley product, contact or visit the team at Bull Falls, youll be glad you did. (Employee: Nick Krohn, Adelle Paul, Cora Glass, Jose Hunt)
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Mike Gile
Excellent sales personal. Answers question and kind.
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Tracy Messerschmidt
Passing through on my home from vacation and had to stop at the Harley dealership as Ive never been there before. So glad I did. Was looking at Jackets when Adelle came over to help assist me. She asked me what kind of riding I do and how long do I go into the season. She was extremely helpful and knowledgeable. She helped me try on a few jackets and I finally settled with the insulated FXRG liner jacket and the cold weather jacket and just last week I put it to the test. Was riding in 49 degree weather and I was totally warm. Great choice and Im extremely happy with the purchase. Thanks Adelle for all your help.
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Michael Daninger
Thanks, Matt for the help with my new girl!! (Employee: Matt Van Tassel)

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Welcome to

Bull Falls Harley-Davidson® of Wausau

We are a certified new Harley-Davidson dealership located in Rothschild, Wisconsin. Now under new ownership and looking forward to serve the Wausau and surrounding areas with all of our Harley-Davidson services. We stock all types of new Harley-Davidson motorcycles for sale: Touring (Road Glide, Street Glide and Ultra), Cruiser, CVO, Softail, Sportster, and Street. We sell Harley-Davidson trikes, too! If we don’t have the bike you want in stock, don’t worry. Just check out our full lineup of available Harley-Davidson models. Looking for an older model? We’ve got you covered with a huge selection of pre-owned Harley-Davidson motorcycles for sale. Of course, we know Harley-Davidson is more than a motorcycle brand; it’s a community. That’s why we also offer Riding Academy courses, carry Harley-Davidson merchandise, and even host meetings for the Central Wisconsin H.O.G. Chapter. So contact us today, whether you’re looking for a new motorcycle, service or parts for your current bike, or just fellow Harley enthusiasts. Bull Falls Harley-Davidson® is your one-stop source for the Harley-Davidson lifestyle.

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Best of Marathon County 2020 - Motorcycle Dealer