ABOUT US

Located in Rothschild, WI, Bull Falls Harley-Davidson® is a certified dealership proudly serving Central Wisconsin under new ownership. We offer a full lineup of new Harley-Davidson® motorcycles, including Touring, Cruiser, CVO, Softail, Sportster, and Street models, plus trikes. Can’t find the bike you want? We’ll help you get it!

Explore our extensive selection of pre-owned Harley-Davidson® motorcycles, too. Beyond bikes, we offer Riding Academy courses, genuine Harley-Davidson® merchandise, and host Bull Falls H.O.G. Chapter meetings, fostering the vibrant Harley® community.

Whether you’re shopping for a new ride, parts, service, or just connecting with fellow enthusiasts, Bull Falls Harley-Davidson® is your one-stop shop for all things Harley®. Contact us today!