Bull Falls Harley-Davidson in Rothschild, WI


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2020 MDA Cruisin for a Cause


New at Bull Falls


A dream ride for Grandpa



2020 MDA Cruisin for a Cause

Scott Steuck | 08/04/2020

Bull Falls Harley-Davidson of Wausau will raise funds for the Muscular Dystrophy Association (MDA) at its first-ever Cruisin’ for a Cause on Saturday, Aug. 15, from 9 a.m. to 5 p.m. The event will be held at the dealership, located at 1570 County Road XX in Rothschild.

The event will kick off with a Scavenger Hunt Ride from 9 a.m. to 1 p.m. Drivers and passengers are on their own after receiving their ride card, which will feature five stops within a 20-mile radius of Wausau. Participants must write down the Scavenger Hunt Word at each stop and then bring it back to the dealership by 1 p.m. to qualify to win prizes, including a $500 Kwik Trip gift card donated by MDA.

The cost for the Scavenger Hunt Ride is $20 per driver and $15 per passenger. All participants will receive a free specially designed fandana for the event.

Back at the dealership, local rock band The 3s & 7s will perform from 12:30 to 4:30 p.m. and food will be available from several different food trucks including Kasuns Smokehouse and Relocation Pub & Eatery. Beverages will be available for purchase from the Wausau Fire Department, which is also assisting Bull Falls Harley-Davidson and the Bull Falls Harley Owners Group (HOG) Chapter with running the event.

Tickets for raffle baskets will be available to purchase. Items for the raffle have been donated by Bull Falls Harley-Davidson, the Bull Falls HOG Chapter, MDA, and several local businesses and individuals.

Money is also being raised for MDA through pledge forms available online at www.bullfallshd.com. Individuals can win prizes for specific pledge goals and people are encouraged to compete against friends and other riders.

“Due to the pandemic, many of the MDA’s normal fundraisers have been cancelled,” said Dixie Kinnard, Bull Falls Harley-Davidson co-owner and event organizer. “However, the needs of the organization and of the families affected by MDA are still there. We are holding this event to help MDA meet those needs.” All proceeds will help local families throughout Central Wisconsin who are battling Muscular Dystrophy and ALS. People should visit www.mda.org for more information.

The public is welcome to attend the event. Pledge and registration forms are available at www.bullfallshd.com. People who pre-register by Aug. 9 will be entered for a chance to win a Harley-Davidson wall sign.

Sponsors of the event include NRG Media, Muzynoski Masonry, Rack Industrial, Buska Retirement Solutions & Wealth Management, Delta Dental, Fabiano Brothers, and Waukesha Bearings.

For more information, visit www.bullfallshd.com, call 715-355-4464, or stop by the dealership, which is open Tuesdays through Friday from 9 a.m. to 6 p.m. and Saturdays from 9 a.m. to 4 p.m.

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New at Bull Falls

Scott Steuck | 01/24/2020

Horsepower and Torque Addiction??

Go big or go home. With the largest displacement of any Harley-Davidson® Stage Kit, this 114CI or 117CI to 131CI Stage IV Kit was designed to deliver maximum horsepower – all the way to the redline. Packaged with patent-protected cylinder technology, it allows for the largest bolt-on engine upgrade to any Milwaukee-Eight® motor.

This kit features new CNC-ported heads with 1mm bigger valves and fully machined combustion chambers. Coupled with the kit's high-lift SE8-517 cam, high compression pistons and a 64mm throttle body and intake manifold, this combination delivers a thrilling 131 ft-lb of torque and 121 HP rear-wheel output when paired with Screamin' Eagle® Street Cannon Mufflers.

It’s designed to run wide open at high-end RPMs and provide a significant boost of torque from cruising speed. You’ll feel the difference as soon as you twist the throttle.

When installed by an authorized Harley-Davidson Dealer® within 60 days of the vehicle purchase, compliant kits do not impact the vehicle’s limited warranty.

  • Delivers increased response throughout the entire RPM range
  • Provides thrilling acceleration when twisting the throttle
  • Maintains flat torque curve from cruising RPM to redline
  • Can be installed without removing the engine from chassis
  • 107CI to 128CI kit also available

Call the Bull Falls service team at 715-355-4464 for more info today!!

New 'Boom' for your bike

Bull Falls Harley-Davidson now carries Rockford Fosgate premium audio systems, as well as Harley-Davidson Boom Audio systems.

Call or stop in and ask how to get more "Boom" out of your bike with one of our audio system upgrades.

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A dream ride for Grandpa

Scott Steuck | 01/24/2020

Age has no limit when it comes to riding.

Bull Falls customer Holly Corso-Fons learned this when she teamed up with a few friends to help make her 99-year-old grandfather’s dream getting back on a Harley-Davidson a reality this summer.

“My Grandpa Tony and I have something in common that we love the freedom we feel when we are on the open road,” said Holly. “He used to own and ride a Springer Harley-Davidson in his younger years and to this day he loves talking about how he rode his bike every day to Kenosha to work and how much he loved riding overall.”

As the only one in her family who now rides, Holly became determined to surprise Grandpa Tony on his 99th birthday this past August by taking him on a ride. She called a friend, Steve Johnson, who owns a bike with a sidecar. While he was busy that day, he told Holly she could use his bike. “I truly felt honored at that moment when he said he trusted me to that degree, especially knowing I have never driven a sidecar in my life.”

On the day of the ride, two of Holly’s friends met her at the assisted living facility where her grandpa resides to help. One friend came along to escort them and the other came to take photos. After knocking on Grandpa Tony’s door, Holly revealed the surprise. “I got something cool waiting for you,” she said. “Do you want to go for a ride to the casino? I have a motorcycle outside for you. He couldn’t believe what he was hearing. It was truly priceless.”

After being taken by wheelchair to the motorcycle, old habits came quickly back to Grandpa Tony. “Once I put his help on and put the helmet down, he knew exactly what to do,” she said. “He made himself comfortable and away we went for a nice ride to the casino. We had a beautiful ride and sharing the road with him was truly one of the most beautiful experiences I’ve ever had.”

Holly said Grandpa Tony can’t wait to do it again when he is 100. “It’s amazing that you truly never forget that feeling that you get when you are on the bike even at 99 years of age,” she said. Click here to see video footage of Grandpa Tony's ride.

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Best of Marathon County 2020 - Motorcycle Dealer