Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
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Meet the Team

Sales

Andy

Motorcycle Sales

Andy is a married dad of 2 kids with a HUGE love for riding and his family. When asked what his favorite thing to do is his response was " Feel the wind blow through my beautiful beards". His sense of humor matches his love for everything Harley-Davidson.

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Joe LaFortune

Sales Manager

Joe, aka "Josie" is our Bull Falls sales manager. Josie started his career in sales in 2001 and joined the Harley-Davidson sales family in 2013. In his spare time Josie enjoys spending time with his wife, his twin son and daughter and his 2 enormous St. Bernards!

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Trucker

Sales

Trucker is a married dad of 2 young children and an avid outdoorsman. He loves to hone his outdoor survival skills whenever possible.

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Matt Van Tassel

Sales Associate

Matt moved his family here from California to enjoy the peace and outdoors Wisconsin can give them. He is a dedicated husband and father and part of our Bull Falls Dyna Club! Matt has a passion for riding that carries over into his passion for getting you on 2 wheels of your own!

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Jose Hunt

Finance

Jose has been with H-D for 18 years in both Sales and F&I. He was born and raised in Central Wisconsin and is married with 3 beautiful daughters. Jose is not only passionate about Harley-Davidson's but loves classic cars as well!

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Service

Marcus

Service Writer

Marcus has been in the automotive industry for over 20 years and has a passion for riding. When he's not out on his '13 Street Glide you can find him out camping with his lady and their 5 children.

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Seth

Technician

Seth has been wrenching for over 20 years and can't imagine life without two wheels. Seth graduated from MMI and has been enjoying the greaser life ever since!

Shane

Technician

Riley Moscherosch

Service Manager

Riley grew up in Merril but got to do plenty of traveling when he joined the U.S Marine Corp. After serving 4 years active duty Riley attended Motorcycle Mechanics school for Harley-Davidson. In his spare time Riley plays the guitar, writes music and loves to ride.

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Alex

Service Writer

Alex has been born and raised everything Harley-Davidson. Her passion for the brand spills over into her knowledge and caring attitude in our MotorClothes Department.

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Dylan

Detailing

Dylan loves being on 2 wheels! He is part of the Bull Falls Dyna Club and his love of H-D brought him to our Bull Falls Family.

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Jesse

Level 5 Master Mechanic

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Meyer Just Meyer

Level 2 Technician

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Ronzo

Detail Specialist

Ronzo The Amazing has been sharing his mad skills for the past 12 years and it SHOWS! Ronzo works magic on any motorcycle he touches. Expect to be amazed.

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Parts and Accessories

Al

Parts Manager

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Chris

Parts Associate

Chris proudly served as a Combat Veteran in the U.S. Army and attended MMI for Motorcycle Tech. He is a gear head through and through. Chris loves talking bikes and enjoys helping our customers keep their bikes in top notch shape.

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Barty Crowell

Shipping and Receiving/Parts

Barty has been a life long gear head and wrenches in his spare time. His passion for anything mechanical and his love for the smell of exhaust made Harley-Davidson a perfect fit for him!

Clothing

Cora

Motorclothes Associate

Cora Rides a Sporty and enjoys sharing road time with her fiance, who works in our shipping and receiving department.

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Kaylin

MotorClothes Associate

Sara

MotorClothes Manager

Sara has been working in the retail industry for the better part of her adult life. She loves traveling, outdoor music festivals and is an INCREDIBLE baker!

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kayla

MotorClothes Associate

Kayla is passionate about all things Harley-Davidson. She currently owns a gorgeous Road King and is a county girl at heart!

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Administration

Dixie Kinnard

Owner

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Erik Vandervest

Owner

Erik has been riding since he was 5 years old, growing up on dirt bikes and moved up to his dad’s 1973 Shovel Head when he was 16. His favorite ride was going up through the Colorado Rockies with his wife Amy on a Heritage Softail. He has enjoyed sharing his passion for Harley-Davidson since 1998.

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Mike Matter

General Manager

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Pookie Rosa

Director of Marketing and Events

Pookie loves making people laugh, the outdoors, riding, kayaking, playing/singing, and all things marketing. Pookie is married and together she and Scott (who also happens to be our our marketing manager) have 6 boys. Fun Fact: Pookie created the infamous Bull Falls "Scare Door". Beware!

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Scott

Marketing Manager

Scott was a journalist for 16 years before entering the marketing world in the non-profit sector. Now he is part of our Bull Falls H-D family! Scott is married to Pookie and together they are the dynamic duo that make up the Bull Falls Marketing Dept. Together they have 6 boys and never a dull moment!

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Best of Marathon County 2020 - Motorcycle Dealer