Bull Falls Harley-Davidson® | Rothschild, WI | New & Pre-Owned Harley-Davidson® Sales, Service, & Financing
Bull Falls Harley-Davidson in Rothschild, WI

Meet the Team


Joe LaFortune

Sales Manager

Joe, aka "Josie" is our Bull Falls sales manager. Josie started his career in sales in 2001 and joined the Harley-Davidson sales family in 2013. In his spare time Josie enjoys spending time with his wife, his twin son and daughter and his 2 enormous St. Bernards!

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Matt Van Tassel

Sales Associate

Matt moved his family here from California to enjoy the peace and outdoors Wisconsin can give them. He is a dedicated husband and father and part of our Bull Falls Dyna Club! Matt has a passion for riding that carries over into his passion for getting you on 2 wheels of your own!

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Sales Associate

Wally has loved Harley-Davidson since he was a kid and climbed on the back of his dad's Sportster. Wally has a teenage son and is a U.S. Navy veteran. Wally is a Wausau native and an avid golfer!

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Riley Moscherosch

Assistant Service Manager

Riley grew up in Merril but got to do plenty of traveling when he joined the U.S Marine Corp. After serving 4 years active duty Riley attended Motorcycle Mechanics school for Harley-Davidson. In his spare time Riley plays the guitar, writes music and loves to ride.

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Service Writer

Mike has been working in customer service and service writing for the past 6 years and is dedicated to giving our customers the best care possible. Mike is an avid Harley-Davidson rider and in his off time enjoys spending time with his family.

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Jesse The Man in the Back

Level 5 Master Mechanic

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Detail Specialist

Ronzo The Amazing has been sharing his mad skills for the past 12 years and it SHOWS! Ronzo works magic on any motorcycle he touches. Expect to be amazed.

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Parts and Accessories


Parts Manager

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Parts Associate

Chris proudly served as a Combat Veteran in the U.S. Army and attended MMI for Motorcycle Tech. He is a gear head through and through. Chris loves talking bikes and enjoys helping our customers keep their bikes in top notch shape.

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Shipping & Receiving

Dylan loves being on 2 wheels! He is part of the Bull Falls Dyna Club and his love of H-D brought him to our Bull Falls Family.



Motor Clothes Manager

Adelle has been working in customer service for 26 years, 15 of those years with Harley-Davidson! Adelle's passion for Harley-Davidson runs so deep she had bikes in her wedding! When Adelle has spare time she enjoys riding her 2019 Street Glide.

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Motorclothes Sales Associate

Alex has been born and raised everything Harley-Davidson. Her passion for the brand spills over into her knowledge and caring attitude in our MotorClothes Department.


Dixie Kinnard


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Erik Vandervest


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Mike Matter

General Manager

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Pookie Rosa

Director of Marketing and Events

Pookie loves making people laugh, the outdoors, riding, kayaking, playing/singing, and all things marketing. Pookie is married and together she and Scott (who also happens to be our our marketing manager) have 6 boys. Fun Fact: Pookie created the infamous Bull Falls "Scare Door". Beware!

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Marketing Manager

Scott was a journalist for 16 years before entering the marketing world in the non-profit sector. Now he is part of our Bull Falls H-D family! Scott is married to Pookie and together they are the dynamic duo that make up the Bull Falls Marketing Dept. Together they have 6 boys and never a dull moment!

Contact Us


Store Hours

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Best of Marathon County 2020 - Motorcycle Dealer